ADVERTISING INDUSTRY

Bhana, A. (2009) Alcohol, movies and adolescents. HSRC Review. 7(1):16.

The proposed amendment to the National Roads Traffic Regulations banning alcohol advertising is a step in the right direction. A growing body of research shows a strong association between alcohol advertising and drinking among youth. These relationships are often complex, but one thing is clear: the media has the propensity to foster positive attitudes to alcohol use as trendy and appealing.

Bhana, A. (2008) Alcohol advertising, movies and adolescents. Addiction. 103:1935-1936.

A growing body of research shows a strong association between alcohol advertising and alcohol use among youth. The findings consistently demonstrate that exposure to alcohol advertising is associated with current and later alcohol consumption, including positive beliefs about alcohol use and future intention to alcohol use.

Blankley, W. (2007) Correlations between advertising and R&D expenditures: dealing with important intangibles. South African Journal of Science. 103(3/4):94-98.

Expenditures on research and experimental development (R&D) and advertising by companies are forms of capital investment in intangible commodities as opposed to capital investment in tangible commodities such as plant and equipment. The amounts spent on both advertising (adspend) and R&D are positively related to the profitability of commercial enterprises. Various studies have recorded the l...

Cowling, L., Hadland, A. & Tabe, B.F.T. (2008) The "third arm": new forms of paid-for content in the South African print media. Ecquid Novi: African Journalism Studies. 29(1):100-119.

In South Africa and globally, there is an ongoing critique of commercial media's relationship with advertising interests and a concern that commercial considerations are eroding the media's normative role in society. Critical political economists point to changes in newsroom organization and practice as evidence of a decline in standards of journalistic professionalism, and argue that commercia...

Cowling, L. & Hadland, A. (2008) Surveys and supplements. In: Berger, G. & Barratt, E. The extraordinary editor: a handbook for South African media leaders. Johannesburg: South African National Editors' Forum (Sanef). 124.

As print publications battle for profitability within the business cycle, there is growing pressure to appeal more directly to advertisers, to tailor-make products and deliver audiences in a host of new ways.

Hadland, A., Cowling, L. & Tabe, B.F.T. (2007) Advertising in the news: paid-for content and the South African print media. Cape Town: HSRC Press.

The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising, in particular, developing the content that advertisers most desire content that creates what Herman and Chomsky called a "buying mood" for their products. These include niched s...

Hadland, A. (2006) The third arm: new forms of 'paid-for' content in the South African print media and the implication for media credibility and journalistic practice. (Paper presented at the SACOMM Conference: 'Creating the media').

It has been argued that commercialism poses one of the gravest challenges to the autonomy and integrity of the South African media in the post 1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising in particular, developing the kind of content that advertisers most desire. These included niched supplements, special sections and adver...

Panday, S., Richter, L. & Bhana, A. (2006) Young adults, the target of below-the-line advertising. South African medical journal. 96(2):104-105.

South Africa has instituted some of the most progressive tobacco control legislation in the world through promulgation of the Tobacco Products Control Amendment Act of 1999, which inter alia banned advertising and promotion of tobacco products. These steps were instituted with the express intention of protecting young people from the harms of tobacco use. It is well known that most adult smoker...