Using multi-voiced and creative approaches to enhance COVID-19 messaging: learning from east and southern Africa

SOURCE: HSRC Review
OUTPUT TYPE: Journal Article
PUBLICATION YEAR: 2020
TITLE AUTHOR(S): K.Sobane, S.Nyaga, M.Ssentanda, M.Ntlangula
KEYWORDS: COMMUNICATION, COVID-19, KENYA, LESOTHO, UGANDA
DEPARTMENT: Impact Centre (IC), Impact Centre (PRESS), Impact Centre (CC)
Web link: http://www.hsrc.ac.za/en/review/hsrc-review-july-2020/approaches-to-enhancing-covid-messaging
Print: HSRC Library: shelf number 11520
HANDLE: 20.500.11910/15404
URI: http://hdl.handle.net/20.500.11910/15404

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Abstract

The emergence of COVID-19 highlighted the value of effective communication during a crisis, especially in the context of a virus that is not fully understood but affects almost all aspects of peoples lives. Access to clear and reliable communication helps people to make informed decisions and change their behaviour to prevent getting infected or spreading the virus.