Developing a targeted behavioural change communication strategy for a linguistically and culturally diverse community

SOURCE: Science Communication in South Africa: reflections on current issues
OUTPUT TYPE: Chapter in Monograph
PUBLICATION YEAR: 2020
TITLE AUTHOR(S): K.Sobane, W.Lunga
SOURCE EDITOR(S): P.Weingart, M.Joubert, B.Falade
KEYWORDS: BEHAVIOURAL CHANGES, COMMUNICATION STRATEGY, CULTURAL DIVERSITY
DEPARTMENT: Impact Centre (IC), Impact Centre (PRESS), Impact Centre (CC)
Print: HSRC Library: shelf number 11169
HANDLE: 20.500.11910/15110

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Abstract

Social and behavioural change communication (SBCC) as a domain in health communication is increasingly being recognised as a valuable tool for modifying lifestyles which pose a threat to people's well-being, and for facilitating improvements in health (Canavati et al., 2016; Hodinot et al., 2017). It becomes particularly valuable in low-middle income countries such as South Africa, where the burden of disease, particularly HIV/ Aids continues to be concerning as noted in recent health surveys such as the South African National HIV Survey V and the South African National Health and Nutrition Examination Survey.