Mediating social representations using a cartoon narrative in the context of HIV/AIDS: the AmaQhawe family project in South Africa

SOURCE: Journal of Health Psychology
OUTPUT TYPE: Journal Article
PUBLICATION YEAR: 2006
TITLE AUTHOR(S): I.Petersen, A.Mason, A.Bhana, C.C.Bell, M.Mckay
KEYWORDS: AMAQHAWE FAMILY PROJECT, FAMILY PARTICIPATION, HIV/AIDS, HIV/AIDS PREVENTION, MENTAL HEALTH
DEPARTMENT: Human and Social Development (HSD)
Print: HSRC Library: shelf number 3835

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Abstract

Using findings from the formative evaluation of the adaptation of the Collaborative HIV/AIDS Adolescent Mental Health Programme (CHAMP) family based intervention in South Africa, known as the AmaQhawe Family Project, the potential role of micro-media using a cartoon narrative for promoting health-enhancing behaviour change is explored. In particular, the cartoon narrative was found to be a useful medium for informing the development and diffusion of health-enhancing social representations that shape the potential for health-related behaviour change.