Alcohol advertising, movies and adolescents

SOURCE: Addiction
OUTPUT TYPE: Journal Article
PUBLICATION YEAR: 2008
TITLE AUTHOR(S): A.Bhana
KEYWORDS: ADOLESCENT BOYS, ADOLESCENTS, ADVERTISING INDUSTRY
DEPARTMENT: Human and Social Development (HSD)
Print: HSRC Library: shelf number 5557

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Abstract

A growing body of research shows a strong association between alcohol advertising and alcohol use among youth. The findings consistently demonstrate that exposure to alcohol advertising is associated with current and later alcohol consumption, including positive beliefs about alcohol use and future intention to alcohol use.