Alcohol, movies and adolescents

SOURCE: HSRC Review
OUTPUT TYPE: Journal Article
PUBLICATION YEAR: 2009
TITLE AUTHOR(S): A.Bhana
KEYWORDS: ADOLESCENT BOYS, ADOLESCENTS, ADVERTISING INDUSTRY, DRINKING AND DRIVING, MEDIA SECTOR, YOUTH
Web link: http://www.hsrc.ac.za/en/review/April-2009/adolescents
Intranet: HSRC Library: shelf number 5747
HANDLE: 20.500.11910/4950

If you would like to obtain a copy of this Research Output, please contact Hanlie Baudin at researchoutputs@hsrc.ac.za.

Abstract

The proposed amendment to the National Roads Traffic Regulations banning alcohol advertising is a step in the right direction. A growing body of research shows a strong association between alcohol advertising and drinking among youth. These relationships are often complex, but one thing is clear: the media has the propensity to foster positive attitudes to alcohol use as trendy and appealing.